Underpinned by the charm of Swedish humour and supported by impeccable craft, casting and character, everything Gustav makes is an hilarious delight. Take his spot for Minecraft as an example - Gustav wrote that song as the starting point for a film that is as funny as it is affectionate. That ability to be weird and funny in a way that is also honest and deeply human puts Gustav in rare air among international commercial directors. Come get high with him.